Alice's Wonderland

Alice’s Wonderland Café is a whimsical, immersive brand world brought to life through a refined yet playful visual identity that reimagines the magic of Wonderland for a modern audience. The branding blends elegant typography with hand-crafted illustrative motifs, building a cohesive system that flows across signage, business cards, menus, packaging and in-store touchpoints. Every element feels curated and intentional — a balance of wonder, charm and sophistication — creating a café experience that’s not just a place to eat or drink, but a small escape into a story. The motif-led design language allows the brand to scale effortlessly, while the tactile textures, subtle quirks and imaginative details invite customers into a space that feels memorable, character-rich and distinctly its own.